Shared language

Specialist terms, explained plainly.

A concise reference for recruiters, tourism professionals, product teams and readers entering the field.

CAPA

Corrective and preventive action: a controlled method for resolving causes and preventing recurrence.

Destination management company: a local specialist that designs and operates destination services.

Egyptian Travel Agents Association.

Generative engine optimization: improving content clarity, evidence and machine-readable context for AI-assisted discovery.

Meetings, incentives, conferences and exhibitions.

Standard operating procedure: an approved sequence for completing work consistently.

A minimum viable product demonstration that runs with static, mock or browser-local data and no production backend.

Task, Real context, Audience, Verifiable rules, Expected format and Limitations/human sign-off.